Jasmino Group CEO Adheesh Ramani sat down with EPC Magazine to talk about the Make In India story that is Jasmino Corporation.
The interview took the form of a Question and Answer, to introduce the company's core services, and covers the company's future growth plans. The interview was later published online at EPC Magazine, we took the liberty of sharing the content here.
Please take us through the solutions you offer for the petrochemical, water management and thermal power sector?
Jasmino Corporation is a leader in industrial process equipment engineering, critical equipment manufacturing, anti-corrosive linings &coatings, and engineered rubber products. With over four decades of experience, the company provide tailored solutions for industries like petrochemical, chemical, power, fertilizers, pharmaceuticals, and water treatment. Jasmino operates globally, in 15 countries across the Middle East and Europe through a network of subsidiaries, partners, and agents. Jasmino’s core expertise is anti-corrosive rubber linings, complemented by a range of solutions addressing over 70% of industrial corrosion issues. These include Rubber Linings, Plastic Linings (PTFE, PP, PVDF), FRP, GRP, Glassflake Linings, and Resin/Epoxy-based coatings. These services are offered both in workshops as well as on-site.
Moreover, the company also specialize in EPC contracts for water treatment and filtration systems, designing tailored processes to address impurities like turbidity, bacteria, and suspended solids. Our offerings include demineralization, softening, side-stream filtration, and zero-liquid discharge solutions, as well as aerobic and anaerobic wastewater treatment systems. With a focus on sustainability, Jasmino’s offerings enhance energy efficiency, reduce environmental impact, and help clients meet regulatory requirements. These solutions optimize operations in thermal power generation and span the complete lifecycle of power plants, from design and engineering to system integration and equipment manufacturing.
What is the USP of your products compared to your competitors? What would be your strategies to increase your market share?
With the recent acquisition of two German companies, Jasmino is now the world’s third-largest provider of comprehensive heavy-duty industrial anti-corrosion lining solutions. This acquisition gives us access to the world’s largest shop floor for anti-corrosive linings and one of Europe’s largest equipment manufacturing facilities, covering over 120,000 square meters. It has boosted our revenue, enhanced our technological capabilities, and expanded our product portfolio, further solidifying our global leadership in corrosion protection with cutting-edge technology and world-class expertise. Additionally, we have indigenized critical technology for applications like FGD scrubbers, making us the only company in India offering this essential industrial solution. This strengthens our technological independence and reinforces our position in the market. To increase market share, we plan to leverage these advancements by focusing on innovation, expanding into new regions, and delivering tailored solutions that address specific industry challenges. Our strategies also include building strong partnerships, enhancing customer engagement, and investing in sustainable practices to meet evolving market needs.
To keep abreast of the competitors a company has to continuously innovate and improve on its products. What are the R&D efforts you are taking in this regard?
At Jasmino, research, development, and innovation have always been our top priorities. Over the years, we’ve developed strong in-house expertise, enabling us to create customized solutions for our clients. By thoroughly understanding their unique operational needs, we often design tailored rubber formulations for specific chemical processes. Our R&D team focuses on developing advanced lining and coating solutions that perform exceptionally well in demanding environments. These solutions not only ensure reliability but also serve as cost-effective alternatives to expensive high-alloy steels, which are typically imported and challenging to produce locally.
One recent example showcases our innovative approach. A client faced severe operational challenges due to extreme temperature conditions at their plant. In response, we designed a new rubber lining system using bromobutyl rubber, capable of withstanding continuous operation at 135°C and temperature spikes up to 155°C. While conventional bromobutyl systems are generally limited to 100°C, our investment in R&D allowed us to exceed these limitations and provide a solution perfectly suited to their needs. This is just one of many examples of how our commitment to innovation helps us stay ahead of competitors while addressing complex industrial challenges.
As the industry shifts toward a more environmentally conscious approach with sustainability taking center stage, how do you position your offerings to align with these goals?
At Jasmino, we focus on providing solutions that not only protect industrial equipment but also promote sustainability. Rubber linings play a key role in extending the life of industrial tanks and equipment by providing a durable protective barrier against corrosion, wear, and abrasion. This prevents structural damage, reduces maintenance, and minimizes the need for frequent replacements. Industries like chemical, petrochemical, fertilizer, and thermal power plants often operate in harsh conditions where equipment faces constant exposure to corrosive substances, extreme temperatures, and abrasive materials. Jasmino’s advanced rubber linings ensure long-term protection, reducing operational downtime and enhancing the reliability of critical machinery. Our linings are designed with durability in mind, which significantly cuts material waste and resource consumption. By requiring fewer replacements, they not only lower costs for our clients but also support environmentally friendly operations. With a strong emphasis on R&D and innovation, we continue to develop high-quality, sustainable solutions that align with our clients’ goals for efficiency and environmental responsibility.
What are the challenges faced by industrial process equipment and surface protection manufacturers and how are you overcoming these challenges?
Expanding globally, one of the key challenges we faced was the perception of Indian engineering companies as cost-effective but not on par with global peers. This made it difficult to establish trust in the European market. To overcome this, we formed strategic joint ventures and acquired a renowned German engineering brand, which enhanced our credibility and helped us secure high-profile projects. These efforts have strengthened our reputation, enabling successful expansion into Western and international markets. In India, the limited availability of high-grade alloys and advanced materials increases costs and delays projects. Jasmino addresses these issues through indigenized solutions, innovative anti-corrosive linings, and cutting-edge technologies developed through dedicated R&D, ensuring efficiency and reliability.
What steps do you believe the government should take to further support and propel the growth of the industrial process equipment and surface protection sector?
To support the growth of the industrial process equipment and surface protection sector, it is important for the government to focus on addressing key challenges and streamlining processes within infrastructure projects. Issues such as land acquisition, approval delays, and funding constraints often slow progress. By enhancing efficiency in these critical areas and reducing bureaucratic hurdles, project timelines can be accelerated, contributing positively to the industry's development.
Additionally, to boost the global competitiveness of Indian manufacturers, especially in comparison to countries like China, addressing the cost disparity in raw materials, particularly steel, is essential. As steel is a critical input in equipment manufacturing, its relatively higher cost in India poses challenges for domestic manufacturers. Policies aimed at reducing raw material costs or offering targeted incentives could help bridge this gap and substantially strengthen the ability of Indian manufacturers to compete more effectively in the international market.
What is your growth strategy for your organization in the next three years, and what milestones do you aim to achieve during this period?
Over the past four years, our company has experienced remarkable growth, achieving a compound annual growth rate (CAGR) of more than 50%, reinforcing our leadership in the market through comprehensive design, engineering, and manufacturing expertise. We have strengthened our European presence with subsidiaries in the Netherlands, Poland, and Spain, and are streamlining operations to improve efficiency. Looking ahead, Saudi Arabia stands out as a strategic growth market as the region diversifies away from oil. Our partnership with the Al-Suhaimi Group will ensures a seamless entry into this market. It also provides access to neighbouring regions, including Jordan, Kuwait, and Bahrain. Leveraging our expertise and regional collaborations, we are well-positioned to lead large-scale industrial projects across sectors in Middle East. We are also targeting Australia's mining industry with plans to establish an office there, while exploring potential expansion in Southeast Asia, particularly in Vietnam and Thailand. As the third-largest player in our sector, we hold a unique position with government approval for Flue Gas Desulfurization (FGD) lining in India, fulfilling a critical market need and supporting national environmental objectives. Our proven track record, strong client relationships, and exclusive FGD capabilities position us for continued success. We remain committed to driving innovation and sustainability as we expand our leadership in this vital industry.
Article originally featured in EPC Magazine
